Email marketing is one of the more effective ways of digital marketing. This has made it a talk of the day in the digital marketing world. Music artists, as well as producers among other players in the music industry, can use email marketing to keep in touch with their fans, building a fan base as well as promoting their music.
If you have no clue on how you can promote your music and boost your sales, then email list building is one of the effective ways.
However, you need to be well informed when choosing the email service provider.
To ensure you get the best out of your email marketing, I recommend using Aweber which is the best email marketing and automation platform offering you benefits which you can’t get from other options.
Here are the reasons why Music Artists need an email list:
• Keeping in Touch With Fans
Getting connected with fans is among the reasons why music artists should have email lists. Fans like feeling cared about by the artists that they love.
Email marketing is the best way to get in touch with the fans by giving personal touch communication that makes fans feel cared about.
• Selling Of Music and Merchandise
If you want to sell your music and merchandise in an effective way than any other, then go by email marketing. This way is much more effective than many social media sites such as Twitter and Facebook.
In terms of sales, email listing tops in the results. This is not only in the music industry but both in and out of it. So to easily turn your fans into valuable customers make use of email marketing effectively.
This will convert many fans to customers thus boosting your sales results in the growth of your business and career.
• Promoting Music
Through email marketing, music artists can promote their music by informing their fans about their latest record.
Once you have dropped the new CD, inform your fans through email with the link to where they can purchase your music. This will benefit the fans easing the process of purchasing your music as well as benefiting you by raising your sales.
Here is an example of how to do this:
Email Script..
“Hey,
It’s me Ray.
I’m going to make this super quick, but I just wanted to let you know that I will be releasing new music this Tuesday.
It will be available on all digital outlets: iTunes, CD Baby, Amazon,etc.
Are you as hype as I am?
Also, for being a loyal subscriber to my email list, I’m giving you access to the 1st single [Single Name] for FREE. You can download it here:
[link to single]
Cheers,
Ray”
You can use an email like this to broadcast to your email list when promoting new music. Also, be sure to download our 12 copy and paste templates for music artists with other emails to help boost sales and build relationships.
Click here to download 12 copy and paste templates for music artists.
• Building Fan Base
Focus on attracting the right fans to your music. The way to do this is by giving away music for free in exchange for their email address. Once they are on your email list, you can send them emails to get them for familiar with your brand. Do not by no means send emails that say “Buy my music” or “Checkout my music”. You will quickly lose your fan base quick, but send emails that have value.
• Sharing Press Releases
Press release plays an important role in sharing new information regarding your brand either for a new release or a tour. Everything communicated through a press release is valued by the receivers.
When doing a press release, ensure you use a catchy headline that will grab the attention of your audience.
Through the use of proofs such as numbers, dates, quotes, statistics as well as links to most important info, makes your press release credible.
Marketing through email is the most effective, easy and affordable way music artists can use to get connected with their fans thus expanding their fan base and boosting their sales among other benefits.
Start implementing email marketing today and take your music career to the next level!
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